J.P. Morgan cut its Q4 2026 silver forecast from $90 to $63/oz, betting solar-panel makers cutting silver use will outweigh the market's 46-million-ounce deficit.
At a glance
- J.P. Morgan cut its Q4 2026 average silver forecast from $90 to $63 an ounce between May and August 2026.
- The bank expects photovoltaic (solar panel) silver demand to fall roughly 30% year-on-year, a drop of about 60 million ounces.
- That expected demand drop is larger than the silver market's entire projected annual supply deficit of 46.3 million ounces.
- China removed a VAT rebate on silver in April 2026 and India raised its import duty to 15% in May 2026, both accelerating manufacturers' shift away from silver in panels.
What happened
J.P. Morgan Global Research has cut its fourth-quarter 2026 average silver price forecast to $63 an ounce, down sharply from the $90 figure it published in May. The bank made the call even as spot silver traded near $64.44 an ounce, above its own new target, according to an analysis published by GoldSilver on September 1. The revision turns on a single bet: that solar panel manufacturers thrifting silver out of their products to cut costs will do more to silver's price than the market's well-documented supply shortfall.
The details
The size of the cut is what makes this forecast revision notable. Going from $90 to $63 in three months is not a routine tweak — it is J.P. Morgan reversing its own view on which force is winning the tug-of-war over silver's price: the metal's structural supply deficit, or manufacturers' response to silver becoming too expensive to use freely.
Solar panels have been one of the biggest sources of new silver demand over the past several years, since silver is the conductive paste that carries current across a photovoltaic cell. But that demand is price-sensitive in a way jewellery or coin demand isn't. When silver gets expensive enough, panel manufacturers have a real engineering lever to pull: reduce the amount of silver paste per cell, a process the industry calls thrifting. J.P. Morgan's revised forecast leans on this lever working harder than expected, projecting photovoltaic silver demand could fall by roughly 30% year-on-year, a drop of about 60 million ounces.
That number matters because it is larger than the entire deficit the silver market is already running. Silver has been in a supply-deficit state for several years, with mine output and recycling failing to keep pace with total demand, and the market's projected annual deficit for the current period sits at roughly 46.3 million ounces. If photovoltaic demand alone falls by more than that entire deficit figure, the arithmetic of the shortfall changes substantially, even before accounting for other demand sources like jewellery, electronics or investment.
Two policy changes gave manufacturers a fresh reason to accelerate thrifting rather than wait it out. China removed a VAT rebate on silver in April 2026, raising the effective cost of the metal for domestic panel makers, one of the largest buyer groups globally. India raised its import duty on silver to 15% in May 2026, adding a similar cost pressure for its own manufacturing base. Both moves landed at a moment when silver prices were already elevated, giving panel makers a double incentive to redesign cells around less silver rather than absorb the higher cost.
What the GoldSilver analysis is careful to note, and what is worth carrying into any reading of this forecast, is how openly J.P. Morgan's own track record undercuts confidence in the new number. A bank moving its own three-month-ahead forecast by 30% is itself evidence of how much genuine uncertainty sits inside this call. The piece frames the debate as testable rather than settled — import and shipment data over the coming months should show whether thrifting is actually happening at the scale the forecast assumes, or whether the structural deficit reasserts itself as the dominant force.
Why it matters
This is a real-time test of which side of silver's supply-demand equation actually wins: a well-documented multi-year supply deficit, or industrial buyers' ability to engineer their way around high prices. For anyone tracking silver as an industrial-plus-investment metal, the outcome says a lot about how much of silver's recent strength was driven by irreplaceable demand versus demand that evaporates once buyers have time to adjust.
Our read
Outlook: bearish. J.P. Morgan's revised forecast points to downside risk if photovoltaic thrifting plays out as projected, though spot silver trading above the bank's own new target at the time of the report shows the market has not fully adopted this view.
What to watch
- Solar panel manufacturers' reported silver content per cell in upcoming quarterly disclosures
- China and India silver import/shipment data over the coming months
- Whether other banks follow J.P. Morgan's forecast cut or maintain higher Q4 targets
For information only, not investment advice.
Silver price in India
metalscost.com India reference price as of 2026-10-14.
Detailed analysis
Timeline
- 2026-04-01: China removes a VAT rebate on silver, raising domestic manufacturers' effective cost of the metal.
- 2026-05-01: J.P. Morgan's earlier Q4 2026 silver forecast stood at $90 an ounce.
- 2026-05-01: India raises its import duty on silver to 15%.
- 2026-08-01: J.P. Morgan revises its Q4 2026 silver forecast down to $63 an ounce.
- 2026-09-01: GoldSilver publishes its analysis of the revised forecast, with spot silver trading near $64.44/oz.
Demand Drivers
Photovoltaic (solar panel) manufacturing has been a major growth driver for silver demand in recent years, since silver paste conducts current across each cell. J.P. Morgan's revised forecast is built on that same demand source reversing sharply, with panel makers projected to cut silver use per cell (thrifting) in response to high prices, potentially reducing photovoltaic silver demand by around 30% year-on-year.
Supply Drivers
The silver market has been running a structural annual supply deficit, currently projected at roughly 46.3 million ounces, as mine output and recycled supply have not kept pace with total demand across industrial, investment and jewellery uses.
Government Policies
China removed a VAT rebate on silver in April 2026, and India raised its import duty on silver to 15% in May 2026. Both changes raised the effective domestic cost of silver for manufacturers in two of the largest buyer markets, adding pressure to thrift silver out of products like solar panels.
Global Consumption
Global silver consumption for solar panel manufacturing is the specific swing factor in this forecast — J.P. Morgan projects a roughly 60-million-ounce annual drop in photovoltaic silver demand, a figure larger than the market's entire current supply deficit.
What could lift prices
- The silver market's structural annual deficit, currently around 46.3 million ounces, has not disappeared and would need genuinely sustained thrifting to offset.
- Spot silver was still trading near $64.44/oz at the time of the report, above J.P. Morgan's own revised $63 Q4 target, suggesting the market has not yet fully priced in the bank's thesis.
What could weigh on prices
- J.P. Morgan projects photovoltaic silver demand could fall roughly 30% year-on-year, a decline of about 60 million ounces that alone exceeds the market's entire current deficit.
- Policy changes in China (VAT rebate removal) and India (higher import duty) both raise the cost of silver for manufacturers, adding urgency to thrifting efforts already underway.
Country impact
| Country | Impact | Reason |
|---|---|---|
| China | High | Removed a VAT rebate on silver in April 2026, raising domestic manufacturers' effective silver cost and accelerating thrifting in solar panel production. |
| India | Medium | Raised its import duty on silver to 15% in May 2026, adding cost pressure on domestic manufacturing demand for the metal. |
Industry impact
| Industry | Effect | Reason |
|---|---|---|
| Solar Energy | Neutral | Panel manufacturers benefit from lower input costs if thrifting succeeds, but face engineering and efficiency tradeoffs in reducing silver content per cell. |
| Mining | Negative | A sharply lower price forecast, if realized, would compress margins for silver miners already navigating a market that has been pricing in deficit-driven strength. |
Who gains, who loses
- Solar panel manufacturers: Lower silver input costs per panel, if thrifting succeeds at scale, would ease one of their key raw-material cost pressures.
- Silver miners: A sharply lower Q4 price forecast, if it materializes, would compress revenue and margins for producers whose economics have benefited from the market's deficit-driven price strength.
Other ways this could play out
- Thrifting could prove slower or more limited than J.P. Morgan projects if panel-efficiency losses from reduced silver content outweigh the cost savings, keeping photovoltaic demand closer to current levels.
- The structural deficit could persist or widen if other demand sources (electronics, jewellery, investment) hold up even as photovoltaic demand softens, keeping prices closer to pre-revision levels.
Price risks
- A forecast this dependent on manufacturers' behavioral response (thrifting) carries real execution risk — the pace of redesign could be slower than modeled.
- J.P. Morgan's own three-month, 30% forecast revision is itself a sign of how wide the range of credible outcomes is for Q4 2026.
Technical view
Price is trading below both its 20-period and 50-period moving averages, a bearish alignment.
Computed from metalscost.com's own stored price history.
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