Gold ₹14,187.07/g ▼ -1.32% Silver ₹218.40/g ▼ -2.27% Platinum ₹4,955.19/g ▼ -1.58% Copper ₹1,223.45/kg ▼ -0.37% Aluminium ₹276.62/kg ▼ -0.32% Cobalt ₹4,912.55/kg ▼ -0.60% Gallium ₹23,922.42/kg ▼ -2.67% Indium ₹70,929.00/kg ▼ -0.57% Iron ₹8.58/kg ▼ -0.68% Lead ₹166.00/kg ▼ -0.07% Lithium ₹1,876.39/kg ▼ -1.25% Molybdenum ₹7,963.39/kg ▼ -0.57% Nickel ₹1,502.06/kg ▼ -0.83% Neodymium ₹12,896.17/kg ▼ -0.07% Tin ₹4,693.59/kg ▲ +0.24% Tellurium ₹10,478.15/kg ▼ -1.48% Uranium ₹16.60/g ▼ -0.32% Zinc ₹314.45/kg ▼ -0.55%

White Gold Price in India — July 28, 2026

Gold Price by Purity
24K
₹14,187.07
99.9% · /g
22K
₹13,004.82
91.6% · /g
18K
₹10,640.31
75% · /g
-₹190.33 (-1.32%)
Today's Change (24h)
Updated: 28 Jul 2026 IST
Quick Conversions
10 Gram
₹141,870.74
Popular buying size
1 Tola
₹165,475.19
≈ 11.66g · Indian standard
100 Gram
₹1,418,707.38
Bulk buying
1 Kilogram
₹14,187,073.77
Investment grade

As of July 28, 2026, Gold is trading at Fourteen Thousand One Hundred and Eighty Seven Rupees per gram across India. The 10-gram rate stands at One Lakh Forty One Thousand Eight Hundred and Seventy One Rupees, and 100 grams costs Fourteen Lakh Eighteen Thousand Seven Hundred and Seven Rupees.

White Gold Price — 10-Day Trend

Period Open₹14,394.78
Period High₹14,572.25
Period Low₹14,187.07
Prev. Close₹14,377.40

All prices in ₹ per gram · daily rate, updated once per day

White Gold Price in India Today

White gold price in India starts from the same live gold benchmark that traders watch on MCX and the global LBMA PM fix. Right now, the 24K reference sits at ₹14,187.07 per gram, and that is the base number before a jeweller adds alloying, polishing, rhodium work, and the rest of the bill that rarely shows up in a neat line item.

White gold price in India today per gram
Gold price in India — July 28, 2026

That is why buyers who search for white gold price are usually comparing more than one thing at once. They want the metal value, yes, but they also want to know what a ring, pendant, or bracelet will actually cost after making charges and BIS hallmarking are folded in.

  • 24K white gold base rate: ₹14,187.07 per gram
  • 22K white gold metal value: ₹13,004.82 per gram
  • 18K white gold metal value: ₹10,640.31 per gram
  • 10 grams of 24K gold: ₹141,870.74
  • 100 grams of 24K gold: ₹1,418,707.38
  • 1 kg of 24K gold: ₹14,187,073.77

For India, the market chain is straightforward even if the final shop bill is not. LBMA sets the global tone, USD/INR shifts the landing price, and import duty filters through to local quotes. Once that lands in the domestic market, MCX gold usually moves in the same direction, and white gold jewellery follows with a retail premium on top.

White Gold Price vs Recent Periods

Today vs previous periods (₹ per gram)

Yesterday
₹14,377.40
₹190.33 (-1.32%)
1 Week Ago
₹14,253.74
₹66.67 (-0.47%)
1 Month Ago
₹14,379.97
₹192.90 (-1.34%)
1 Year Ago
₹9,850.11
+₹4,336.97 (+44.03%)

Gold is currently priced at Fourteen Thousand One Hundred and Eighty Seven Rupees per gram. Compared to one year ago, the price has risen by Four Thousand Three Hundred and Thirty Seven Rupees (+44.03%).

White Gold Price by Weight

Today's Gold rate is Fourteen Thousand One Hundred and Eighty Seven Rupees per gram. At this rate, 10 grams of Gold costs One Lakh Forty One Thousand Eight Hundred and Seventy One Rupees.

Unit Weight Price (INR) Price in Words
1 Gram 1.0000 g ₹14,187.07 Fourteen Thousand One Hundred and Eighty Seven Rupees
8 Grams 8.0000 g ₹113,496.59 One Lakh Thirteen Thousand Four Hundred and Ninety Seven Rupees
10 Grams 10.0000 g ₹141,870.74 One Lakh Forty One Thousand Eight Hundred and Seventy One Rupees
100 Grams 100.0000 g ₹1,418,707.38 Fourteen Lakh Eighteen Thousand Seven Hundred and Seven Rupees
1 Kilogram 1,000.0000 g ₹14,187,073.77 One Crore Forty One Lakh Eighty Seven Thousand Seventy Four Rupees
1 Ounce (oz) 28.3495 g ₹402,196.45 Four Lakh Two Thousand One Hundred and Ninety Six Rupees
1 Troy Ounce 31.1035 g ₹441,267.65 Four Lakh Forty One Thousand Two Hundred and Sixty Eight Rupees
1 Metric Ton 1,000,000.0000 g ₹14,187,073,766.00 Fourteen Hundred and Eighteen Crore Seventy Lakh Seventy Three Thousand Seven Hundred and Sixty Six Rupees

Why White Gold Price Does Not Match the Shop Tag Exactly

Most buyers expect the showroom tag to sit close to the live rate. It rarely does. White gold price on the market page tells you the bullion side of the story, but the jeweller has a different job: turn raw metal into a finished piece that looks clean, wears well, and passes the purity check. That takes labour, wastage allowance, and a few finishing steps that are easy to overlook when you only look at the gram rate.

Factors affecting white gold price in India, including MCX and LBMA gold
Gold market factors behind Gold pricing in India — July 28, 2026

What matters in the final bill

Purity is the first split. 24K is the pure benchmark, 22K is the common jewellery grade in India, and 18K is used for sturdier designs where the alloy content is higher. A BIS hallmark tells you the purity claim has been tested, and on white gold that matters even more because the finish can hide a lot if you are not checking properly. Hallmarking does not make the ornament cheap, but it does make the purity claim trustworthy.

Then comes the market side. A jump in USD/INR, a spike in crude oil, or a sudden geopolitical flare-up can lift the international gold spot price quickly. Central bank buying has also been a visible support in recent years. Around Akshaya Tritiya, Dhanteras, and the wedding season, retail demand turns firm and jewellers stop behaving like passive price takers. That is when the white gold price you see online and the price at the counter start to drift apart.

White Gold Price — Last 10 Days

The most recent Gold price on record (2026-07-28) is Fourteen Thousand One Hundred and Eighty Seven Rupees per gram. This is down by One Hundred and Ninety Rupees from the previous day's rate of ₹14,377.40.

Date Price (₹/g) Change
2026-07-28 ₹14,187.07 -190.33
2026-07-27 ₹14,377.40 +36.55
2026-07-26 ₹14,340.85 0.00
2026-07-25 ₹14,340.85 +59.88
2026-07-24 ₹14,280.97 -291.28
2026-07-23 ₹14,572.25 +177.46
2026-07-22 ₹14,394.78 +141.04
2026-07-21 ₹14,253.74 +104.76
2026-07-20 ₹14,148.99 +33.54
2026-07-19 ₹14,115.44

White Gold Price as an Investment Reference

People do not buy white gold the way they buy a stock, but the price still matters as a reference point. A buyer in Mumbai, Jaipur, or Coimbatore often checks the live gold rate first, then compares design premium and resale comfort before deciding. That habit is sensible. Gold is still a store-of-value asset in India, and the same price signal underpins physical jewellery, digital gold, gold ETFs, and Sovereign Gold Bonds.

For pure investment, physical white gold jewellery is usually the least efficient route. The making charges are locked in at purchase, and resale generally comes with some loss on those charges. Gold ETFs avoid that problem. So do Sovereign Gold Bonds, which pay 2.5% annual interest, trade on exchanges, and track the underlying gold price without any locker space or polishing costs. Digital gold and gold SIPs suit smaller ticket sizes, though they do not solve the premium issue if you are buying ornament-grade pieces.

The sharper way to read white gold price is to see it in context. A one-day move matters less than the broader range. If the metal is near a 52-week high, buyers often delay non-urgent purchases. If it slips into a softer band, wedding shoppers rush faster than traders do. That is normal. India’s gold market reacts to festival demand, currency moves, and global risk aversion all at once, and white gold simply rides that same cycle with a jewellery twist.

White Gold Price — Questions Buyers Ask

White gold price today in India is generally linked to the underlying gold spot rate, which is currently ₹14,187.07 per gram for 24K. The final retail price can be higher because white gold jewellery usually includes alloying, rhodium finishing, and making charges.

The raw gold content is priced off the same market base, so the starting point is the same ₹14,187.07 24K rate. What changes is the alloy mix and jeweller pricing. A 22K white gold piece will still track 22/24 of the spot rate, but the retail bill often rises once finishing and making charges are added.

22K white gold price per gram today works out to about ₹13,004.82 from the live 24K rate. That is a metal-value estimate, not the final showroom price.

Because the customer pays for more than metal alone. BIS hallmarking, design work, rhodium plating, wastage, and gold jewellery making charges all push the invoice above the live spot price. In India, jewellery prices often move in step with MCX gold, but the retail tag is rarely identical to the exchange rate.

Yes. The market still starts with the 24K benchmark, then adjusts for purity. So 18K white gold is about ₹10,640.31 per gram on a metal-content basis, while 24K remains the pure gold reference.

The main drivers are LBMA gold, MCX futures, USD/INR, import duty, and global buying by central banks. For jewellery buyers, festive demand around Diwali, Akshaya Tritiya, and wedding season can also widen retail premiums.